Freedom Group acquires Finec – strengthening the offering in controlling and specialist financial support

Freedom Group continues to strengthen its offering to Swedish small and medium-sized businesses through the acquisition of Finec Jönköping AB. Finec provides accounting, payroll, and controlling services, with a clear focus on transforming financial data into insights and better decision-making support for business owners.

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Finec has built a modern service offering where efficient accounting and payroll administration are combined with controlling, analysis, and ongoing financial decision support. The company’s perspective on how technology and automation can free up time for more value-creating work is closely aligned with Freedom Group’s ambition to develop the financial services of the future.

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“Finec is exactly the type of company we want to bring into Freedom Group. They have a strong financial offering with advanced controlling and decision-support capabilities. This strengthens our ability to help customers not only understand what has happened in their finances, but also make better decisions going forward,” says Emma Strömfelt, Group CEO of Freedom Group.

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The acquisition is part of Freedom Group’s strategy to gradually broaden the Group’s offering within advisory and specialist services. The ambition is to be a complete financial partner for small and medium-sized businesses, covering everything from accounting and payroll to controlling, tax, legal, and other specialist advisory services.

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Finec will continue to operate under its own brand and maintain the same close relationships with customers and employees. At the same time, as part of Freedom Group, the company will gain access to a broader network of specialist expertise, shared resources, and the Group’s investments in technology, digitalisation, and AI.

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“For us, it has been important to find an owner who shares our view of how the finance function is evolving. In Freedom Group, we have the opportunity to continue developing Finec while offering our customers access to even broader expertise and a wider range of services,” says Joakim Hyltse, CEO and Co-founder of Finec.

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Freedom Group is building a nationwide group of locally strong accounting firms and specialist businesses. Close customer relationships and entrepreneurship are combined with the Group’s shared expertise, technology, and resources. Finec’s expertise in controlling and decision support will be an important addition to the continued development of the Group’s advisory offering.

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