Kinra unites the Nordic region's sharpest specialists in ERP systems, business intelligence, digitalisation, systems integration and AI. The group is built on a simple conviction: technical expertise only reaches its full potential when combined with human drive and commitment. Working closely and proactively with its customers, Kinra's companies pair deep specialist expertise with a people-first, business-driven approach to deliver practical solutions and lasting value.

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Kinra was established in early 2026 through MVI's partnership with Solution Xperts and Texus, bringing together leading specialist consultancies under a shared Nordic platform. With the first add-on acquisition of UnitedHours in May 2026, the group comprised 86 employees across seven offices in Sweden.

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Kinra operates in a fast-growing market. Demand for its services is driven by the rising importance and complexity of integrating and automating core business processes, the continued migration to cloud-based solutions, and a heightened focus on data visualisation and cybersecurity. By specialising in some of the fastest-growing ERP systems and supporting customers across implementation, integration and ongoing application management, the group is well positioned to grow alongside these trends.

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Kinra is built on a decentralised model where each company retains its own strong brand, identity and customer relationships, while benefiting from the synergies of a larger shared platform and a broader service portfolio. Founders and management remain active in the businesses and are co-owners in Kinra, with MVI as a long-term partner for accelerated growth and development.

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Kinra is led by an experienced management team. Group CEO Sara Murby Forste has held senior positions at Telenor, was co-founder and CEO of Basefarm in Sweden, and most recently CEO of Orange Business – Digital Services Europe. Group CFO Martin Fagéus has broad experience from PwC, ERP implementation and systems integration, and several CFO roles, most recently at Lyvia Group.

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Looking ahead, Kinra aims to grow both organically and through acquisitions across the Nordics, welcoming more entrepreneur-led specialist companies that share its belief that the best solutions are born where brain meets heart.

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Kinra currently includes the following companies: Solution Xperts, Texus and UnitedHours.

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